+32%
▲ YoY revenue on an 8-figure UCaaS product
6
Teams led
+40%
NPS
−8%
Churn
01
Maxim Tolmachev
I build AI-native growth systems
Product strategy · AI systems · Growth execution
I help founders and product teams find the highest-leverage growth points and turn them into working systems — through product strategy, AI, automation and execution. 9 years across 6 industries, $0 to $2M built from scratch, 40+ experiments per quarter at Tier-1 scale.
9+ years
Product, growth, AI
6 industries
Fast domain learning
x6 revenue
SkillFactory / 6 months
48h MVP
Research to deployed build
+32% YoY
8-figure UCaaS product
Why me
Why founders trust me with unclear product and growth decisions
Core strengths Top 5
01 Competition Influencing
02 Achiever Executing
03 Learner Strategic Thinking
04 Focus Executing
05 Developer Relationship Building
I'm an AI-native product growth leader: part product strategist, part growth operator, part builder. I find leverage points in products and markets, then turn them into systems — experiments, automations, prototypes, research pipelines or team processes.
I don't just write specs. I build automations with Claude Code, create MCP servers, write SQL, prototype with AI tools and use agents in my own work daily. When I say I understand the tech, I mean I shipped code this week.
Founders usually do not need “just a consultant” or “just a developer”. They need someone who understands the business, can challenge the idea honestly, and can build the first working version fast.
Domain map 2 months avg to master new domain
Dating / Entertainment
SDG, Tier-1 markets, 60 brands, monetization
Telecom / UCaaS
600K B2B, 6 teams, E2E encryption, 8-figure revenue
AdTech SaaS
Flocktory, Sponsored Products, ML segmentation
MedTech
DocDoc, subscriptions, retention
EdTech
SkillFactory (x6 revenue), Soft Skills School (founder)
Mobile Ads
Mobio, DSP/SSP, $0 to $2M, programmatic
Experience Measured outcomes
x6
▲ Revenue in 6 months · pre-Series A
x2.5
Gross profit
+50%
NPS
+30%
Completion
+10%
▲ Purchase rate / Q · 40+ experiments / Q
$5M+
Per idea
60%
Team-led hypotheses
40+
Experiments / Q
$0 → $2M
▲ Built in-app traffic platform from scratch
325%
Quarterly payback
300+
Partners tested
60%
Gross profit
Technical stack
Product
Agile/Scrum, Lean, JTBD, A/B testing, Cohort analysis, OKRs, ODI
Analytics
Amplitude, PowerBI, SQL, LTV prediction, Funnel optimization
AI / Builder
Claude Code, Cursor, MCP servers, RAG, LLM orchestration, multi-agent systems
Tech
Python, TypeScript, Docker, REST APIs, WebRTC, TLS/JWT, Stripe
What I actually do
Find the lever. Build the system. Move the number
The work sits at the intersection of product, growth, AI, automation and business strategy. Consulting is the main offer; the same operating system also explains my product leadership and public writing.
Find growth levers
Market, JTBD, funnel, monetization, activation, retention, experiment systems. Which move matters now, and why.
Build AI-native systems
Research pipelines, agents, internal tools, synthetic surveys, prototypes and automations that compress weeks into days.
Turn strategy into execution
Roadmaps, MVPs, experiments, team alignment, shipped artifacts and decision support until the result is concrete.
When this is useful
I’m useful when the next move is unclear
Unclear PMF or growth priority
You have a market, product, funnel or monetization problem, but the next move is still fuzzy.
The team can build, but needs judgment
Engineering can execute, but product, business and user logic are not aligned yet.
AI should become an operating system
You see AI leverage, but need it translated into research, workflows, prototypes or automation.
Services
Three consulting entries, all outcome-led. Mark the ones that fit your problem, then bring that scope into the discovery call.
Growth Leverage Audit
Find where your product is leaving money, users or speed on the table.
A 2–4 week diagnostic combining market context, funnel deep-dive, JTBD/ODI and experimentation review.
- › Prioritized growth opportunities (top 3–5, scored by effort × impact)
- › Funnel analysis with concrete leak points and revenue at stake
- › Monetization, activation or retention levers with a test plan
- › Executive readout with specific numbers — not a 50-page deck
AI-Native Product Sprint
Move from messy idea to prototype, research, roadmap or automation in days.
Hands-on strategy + building: research pipelines, synthetic surveys, agent workflows, prototypes and internal tools.
- › Working artifact: prototype, research system, roadmap, agent pipeline or automation
- › Business logic behind the artifact: what decision it enables and why now
- › Implementation notes your team can reuse after the sprint
Founder Decision Support
Make better product, PMF, monetization and execution decisions faster.
Async or weekly advisory for founders who need a hybrid product strategist, AI builder and honest sparring partner.
- › Direct product and business judgment for the specific situation you are in
- › Challenge sessions for strategy, PMF, positioning, hiring or roadmap decisions
- › Optional hands-on help: brief, prototype, research, experiment design, AI workflow
Process
01
Discovery call
30-60 min. Free. No pitch — first I understand your product, data and context.
02
Plan and align
I define what to do, in what order and why, then present the plan for alignment.
03
Fast execution
After approval, I run quick tests myself or help your team execute without losing speed.
04
Transparent reporting
We review results, plan next steps, and report outcomes plus hours spent per result.
Recent cases
Active consulting work. Full deep-dives on the cases page.
HealthTech B2B Startup
Product strategy + AI implementation
Problem: unclear B2B beachhead and product priority.
System: STEP + ODI + JTBD + AI-powered roadmap.
Result: faster pivot decision with data-backed confidence.
48h: Research to deployed MVP
WomenHealth · JTBD · Clinical scales
Problem: no clarity in a new consumer health niche.
System: AI-driven research + parallel prototype build.
Result: research, clinical quiz and deployed MVP in 48h.
10x · AI tooling as infrastructure
5 open-source tools · Multi-agent
Problem: repeated research work slowed execution.
System: reusable AI tools for research and decision support.
Result: weeks of analysis compressed into hours.
30 min: prioritization sprint
Synthetic research + ODI · $0 cost
Problem: founder had 15 ideas and no priority signal.
System: synthetic research + SSR + ODI scoring.
Result: ranked build/skip list in 30 minutes.
What clients say
“Maxim combined the rare things we needed: product thinking, technical execution, business judgment and honest feedback. He helped us understand what to do in our exact situation and move faster toward PMF.”
“Maxim's unique, high-level perspective revealed critical mistakes, significantly improving our strategy. He communicates complex concepts clearly, offering data-driven solutions.”
Passion
I feel real passion when technology radically increases the effectiveness of a person, team, or business.
The throughline is simple: turn complexity into systems that scale human capability and create more result per unit of effort.
Section // Talk First call free
Book a discovery call
30-60 minutes. No pitch — I want to understand your product, your data, the levers you're already pulling. By the end you'll know whether I'm the right fit for what you're trying to do.
Selected scope