MAXIM
TOLMACHEV
Systemic Growth Architect
I grew revenue from $0 to $2M, led 6 cross-platform teams, and ran 40+ growth experiments per quarter. Now I build AI tools that compress weeks of product work into hours, and consult for startups on where their real growth levers are.
Consulting on product strategy and AI implementation for early-stage startups. Building open-source tools for the product community. Spending $200+/mo on AI subscriptions because I genuinely can't stop experimenting.
Systemic Growth
I look for growth where most teams don't. Not more features, but the right lever at the right time. Data first, opinions second.
Product x AI
I know where AI gives real leverage because I build with it daily. Not hype, not demos. Actual implementation that ships.
Builder's Mindset
I code with AI tools, write SQL, create MCP servers, build automations. When I say I understand the tech, I mean I shipped code this week.
Cases & Results
Real decisions, real mistakes, real numbers. I share how I made the call and what happened next. See my recent work.
+10% purchase rate per quarter. Launched 40+ growth experiments (A/B and Multi-Armed Bandits) across Tier-1 markets, generating several million dollars in incremental revenue. Generated 4 product ideas each worth $5M+ in annual revenue.
Developed go-to-market strategy for a new product in the US. Led market research, target segment identification, and AI integration with human advisory services. Details under NDA.
End-to-end: market research, MVP build, legal setup, Stripe payments, ad campaigns, traffic funnel optimization. Got first users, iterated on feedback. It didn't become a unicorn, but I learned more about building a business in 5 months than in years of employment.
Led a cross-platform messaging app with 8-figure annual revenue. Reassembled 6 teams (iOS, Android, Web, Server, Win, Mac), drove 32% YoY revenue growth by penetrating a new market. +8% MAU through trigger comms, -8% churn via data pipelines, +40% NPS with a full product relaunch.
Created 1-year monetization strategy, defended it to the board. Launched subscription product (32% MoM growth), built cohort analysis dashboards (16 charts in PowerBI), designed onboarding that lifted trial conversion by 15%.
Owned 6 adtech products (site personalization, trigger comms, ML segmentation). Launched Sponsored Products from scratch (native ads for e-commerce, similar to SEA/RTB). +120% active customers, +40% revenue through a tracking method that bypassed cookie blocking. 30+ hypotheses tested.
Revenue x6 in 6 months to secure Series A funding. Launched 3 new products (market research, JTBD interviews, iterative MVP). Gross profit x2.5, NPS +50%, completion rate +30%. Managed the team to deliver in an extremely limited resource environment.
$0 to $2M revenue. Built an in-app traffic platform from scratch. 3 promotions (Account Manager → Team Lead → Head of Product). Set quarter net profit record (325% payback). Tested 300+ partners and 25 hypotheses.
Let's build something
I'm open to consulting, advisory roles, and product leadership positions. If you're building something interesting, let's talk.